In the business world, it’s pretty clear that your customers are the most important element. Without their money, your business will no longer be able to succeed and thrive. This is why it is so important to develop a strong and devoted customer base. The best way of achieving this is to make sure you have a good reputation, and that you do what you can to make your e-commerce more trustworthy.
Negativity, such as negative reviews, can actually lead to a 22% loss of business for a lot of companies. This is why it is so important to keep those reviews as positive as possible, by creating a trustworthy brand. Here are 7 quick tips you can use to help make your online store more trustworthy.
- The Design of Your Site
Believe it or not, the design of your site can actually have a huge bearing on its trustworthiness. You have to be clear about your design, and try to be unique and original to display your own identity and authenticity. In the world of e-commerce, your online store is like your shop front, and you should treat it as such. Make sure it is as striking and impressive as possible in order to really establish that your brand can be trusted and relied upon. You will also want to make sure it is easy to navigate, so customers don’t feel as though you’re taking them on a wild goose chase to find what they want. There are plenty of online tools that will help you with web design, so you don’t need to be a pro to make your online store look more trustworthy.
- Always Keep up to Date
The worst thing you can do as a business owner is to have a store that is dated. You need to make sure you always keep things up to date at all times. This means you need to have all your information pertaining to shipping, ordering, and product information up to date – and even small things, like the date on your footer. It is important to improve the health of the online store wherever you can, and this is the way to do that. Outdated information can be really problematic for a company, and will really put people off wanting to get involved with your business.
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- Make Privacy and Security a Priority
Customers value their privacy and security more than ever these days. According to a CBS survey, more Americans are worried about online privacy than losing income, so take heed! This is so important for making your business more trustworthy, and even more so in light of recent data protection changes, known as GDPR. By making sure you have secure SSL certificates, and the right privacy policies in place, you can show customers that you have a secure and dependable online store.
- Have a Strong Online Presence
Always make sure you have a strong online presence and success in the e-commerce world will not be far behind. This means being more active with your community, and making sure your store is updated regularly. This shows customers that you care and value them and their time. So, you need to do as much as possible to improve your online presence and make it as strong as possible.
- Be as Transparent as Possible
Transparency is so crucial in the world of modern business, no matter what sector you work in. A study by Label Insight found that nearly 40% of customers would change brands in pursuit of product transparency. There is a lot you can do to try to improve the transparency of your online store – for one thing, you should prominently display your e-commerce T&C’s so they are easy to find. You should be as transparent as possible with your customers if you want to build more trust.
- Make Sure You Can be Found Easily
There is nothing worse than having a great online store that nobody visits, and this is why you have to make sure more people can find you. Customers are more likely to trust a company if they see its name regularly and they can find it more easily. Make sure you are fully utilizing SEO in your digital marketing strategy so that you can be found much more easily.
- Be Reachable
It is also important that you build trust by being more reachable as a business. This means you need to improve the customer service and communication options you offer customers. A Business Insider report found that 66% of customers in the US spend more of their money with businesses that provide good customer service. Being able to trust a business to deliver in this regard is clearly very important to customers, so this is something you should focus on.
These 7 tips are essential for helping to make your e-commerce store more trustworthy. There is a lot involved in this, and it is important that you are sensible with your store. Customers need to find you reliable and trustworthy almost immediately, so this is something you need to perfect if you want success in the future. Do you have any other tips you think should be added? Let us know below.